Audience Research...

We decided we needed to gather some primary research to find out the general trends of people's opinions on short films. We gathered a variety of ages to participate and asked questions like:
"Do you watch Short Films?"
"Whats your favourite genre of film?"
"If you do watch short films, where do you watch them?"
"Where would you expect to see a short film?"
"What would you expect to see in a short film?"
And so on.
I feel that this reasearch has helped us because now we know what sorts of ages are most likely to watch short films, so we can aim to use them as a target audience. We also now know where people are mostly likely to consume short films and what the mostly watched genre is, so we can tailor ours to fit the needs of the consumers.

Here is our video

-KW