Friday, 22 November 2013

Short Film: Distribution...

I believe the distribution of our film would fit successfully within the mainstream market. Just like the synergy used in the feature length film 'TED' ( Click Here) of merchandise E.G. the bear TED, and the film; I see out short film using a similar technique - the synergy of the short film and of merchandise such as socks and it could be seasonal for example at Christmas, stockings could be a part of the franchise. It could be argued that the short film would be a success on the independent market because it covers issues of a sensitive nature; however, I think the way the mental health issue (Schizophrenia) is covered is in a mainstream way as it glamourises the disorder by not displaying the harsh reality of living with the disorder.
I also believe the short film would gain the largest attention if it were to be uploaded on the internet where it will gain an audience seeking such material and with the rise of Web 2.0 it is easier than it ever has been to access and share short films. It allows for it to be spread virally through Social Network (Facebook, Twitter, Tumblr), which could be argued as the most important way to share information and art.



-HM

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